Here in the San Francisco Bay Area, the counties just published a booklet on coping with a flu pandemic. In addition, I see signs up in public places reminding people to wash their hands, cover their mouth when they cough, etc. These appeared in the last two months or so. Lines for flu shots here have been longer than normal. Locally, at least, there seems to be an effort not to get "the flu", which would also help contain a new flu outbreak.