Thanks. Had zero customer interest in the less expensive Essentials Pak. It seems that the market is broken into four segments. Those who don't think they need a survival kit, those who will pay up to $100, those who will pay up to about $400 and those for whom only the best will do and the money is not the major concern. The weight is also a factor, with many unwilling to carry 20-odd pounds regardless of cost. There wasn't a great deal of weight savings between the Essentials and the Ultimate, so that didn't become a factor.