It is a bright shinny object. Reliability is much more important!

I looked at all the 4x4 for several years and bought a 2006 Toyota Tacoma 4-door, 4x4, TRD. We put a cab top camper shell on it. I've had it for 6 month so far and am very impressed. It seems to do everything well. Great on long trips with 5 adults/teens, great off road, great for camping, etc. You don't have to cram your camping gear around your feet.

Something that stuck in my mind was that someone said that they mostly buy Toyota in third world countries because there are no parts stores or repair shops.

I also really like the 2007, 4-door Jeep Wrangler.