'Tactical' is a marketing buzzword that has become pretty meaningless, unless "kind of military in appearance" counts for you.

In military parlance, "tactics" involves small-scale operational planning--what a small group of troops can accomplish in the field. This is opposed to "stragegy" which is a more theoretical large scale form of planning.

I've heard it described this way: "Tactics is what you do when there is something to do. Strategy is what you do when there is nothing to do."