I bought a Black & Decker one last year, and surprised even myself how many times I've used it. I think I paid about $80.

1. Got back from a weeks vacation to find I had a flat on my truck at midnight in the airport parking lot. Fortunately is was a slow leak and the unit pumped it up enough to get home on.

2. Jump started a motorcycle that had broken down on the side of the road after work one day.

3. Topped off the air in the tires in the motorcycles at the beginning of the season.

I don't see much use for the built in light, but then again, not everyone carries multiple flashlights ;-)
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It's not that life is so short, it's that you're dead for so long.