Wiseman's "survival pouch" is a proto-BOB. The book itself was written in 1986. The content's are primary food, signal and firelighting based. It's a good idea - as far as it goes. I am now going to make a statement that will probley upset a few people. MOST BOB POUCHES ARE TOO SMALL! The Wiseman kit is designed to go on a webbing set. It is not intended for use as a stand alone item. I think that any bag used should be at least 15" X 12" X 4". It should contain food,a Ritter kit, Something to cook/boil water in and a waterbottle of some description. Add whatever other gear you think you need. You should be able to access any of the contents fast without having to unpack everthing else. And have room for extra gear if you need it. I use an Eastpak shoulder bag myself. It's big enough to get everything in - and pass a casual search - and still have enough room for my day to day bit's.
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I don't do dumb & helpless.