Their website is pretty hard to navigate without a search function. Here is an old thread that yielded this:

"Can Clorox® Regular-Bleach be used to disinfect water?
Emergency Disinfection: When boiling water is not practical, water can be made potable by using Clorox® Regular-Bleach [this is the new stuff]. Before the addition of the disinfectant, remove all suspended material by filtration or by allowing it to settle to the bottom. Decant the clarified contaminated water to a clean container and add 8 drops of Clorox® Regular-Bleach to one gallon of water (2 drops to 1 quart). Allow the treated water to stand for 30 minutes. Properly treated water should have a slight chlorine odor. If not, repeat dosage and allow water to stand an additional 15 minutes. The treated water can then be made palatable by pouring it between clean containers for several times. For cloudy water, use 16 drops of Clorox® Regular-Bleach per gallon of water (4 drops to 1 quart). If no chlorine odor is apparent after 30 minutes, repeat dosage and wait an additional 15 minutes. Do not use scented or Splash-less Clorox® Bleaches for this purpose."