Keep in mind one thing about 98.6 -- It is an introductory book that also tries to be fugal. It is far easier to convince somebody to spend $20 on survival gear than it is get them to spend $100.

The knife upgrade might be a good idea, but the magnesium firestarter, matches, and iodine are available in every town. You might even be able to pick this stuff up while you get your groceries. Only a few people are lucky enough to live near County Com.

Your recommendations do make some sense, but only to people who know something about the subject. For the masses of people who would just scratch their heads and say "huh?", they are still better off with a Lundun kit than nothing.