Well personal survival kit could be anything from a pocket knife to a fully loaded RV. A very, very broad catagory. That is why most think and refer to the P as pocket as a size designator. Most kits so refered to as PSKs are generally built around the ubiquitous Altoids tin or similarly sized container.
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When in danger or in doubt
run in circles scream and shout
RAH

And always remember TANSTAAFL