I've seen these kits at a local outdoors store, along with a larger home disaster backpack kit made by "Lifeline".

If it gets people at least thinking about survival and emergency preparedness, it's probably worth the five bucks. One would think the Red Cross could put together something a little more comprehensive for $5.99, though.

Or, at the very least, include a link to ETS! <img src="/images/graemlins/wink.gif" alt="" />