There will probably be a number of fraud "charitable organizations" that spring up to collect donations for the relief effort, but divert the money to private interests. This certainly happened after the 9/11 tragedy. The Red Cross and Unicef are both bona fide organizations that are already involved in the recovery. I am sure there are many more as well. I would personally direct my giving to the Red Cross since this is right up their alley and I have experience with them. My wife and I have not made a donation yet, but are discussing how much we should/can give.