Hi Flipper,

Don't get me wrong...I think that survival kits for airplanes are vital. It's just that I know pilots, and I know that they generally aren't very concerned with survival because they spend very little time thinking about what the outcome of a crash or a ditching will be. Survival is not even covered in most ground schools and as a result most people just don't spend any time planning what to do, or what equipment they'll need after the crash happens.

I also think the aviation market is too small to build a survival based business on...sheesh, we can even keep flying schools afloat these days. But, as I said in my first post, once you build brand awareness for survival gear in a larger market i.e. the automobile market, you can then branch into the smaller niche markets.