Equipment doesn't do anything. It's a combination of the user and the equipment that can do something.

If this kit is targeted at experienced people; well most can make a better kit suited for them selfs for less.

if this kit is targeted at inexperienced people; well it needs some simplification or instruction. For example; You can't give a Ferro rod to a random person and expect that they know what it is, how to use it, the skill to use it, and knowing what you can light and how/where to collect proper tinder from. (tinder not provided in this kit). Even the matchless requires some skill and knowledge.