Here's a bit of a quick experiment, just to confirm my feeling that the kit is overpriced.

So gone through the contents list and tried to find acceptable alternatives in two different stores, one here in South Wales, and another in Finland.

Neither store sells a radio, matches.

A tube tent I would personally would never buy. Both stores carry DDHammocks 3mx3m tarp, and Heinne stocks them in orange.
Both stores only stock one single AA headlamp, the Fenix HM23. Wouldn't normally be in top 3 choices but all they had.
Both stores had AA lithium primaries, again not first choice brands (Energizer), Varta are made in Germany so probably quality, Nextorch no idea.

Multitool is bit of contentious issue, would rather 2 pocket knives (SAKs) and a single pair of combination pliers. Would certainly be cheaper than both a Leatherman or Swisstool.

Water filter selection is both stores in poor, either high end Katadyn or water straw. Left out for now.

https://docs.google.com/spreadsheets/d/1ltQNrcmDjetQCpkLwoeDmJAUuBoXGplWCVQepYRyXAA/edit?usp=sharing