... even if a kit contains top-quality components, where's the confidence if it gives the impression that someone grabbed items off of an REI shelf and dropped them into a backpack?
For a personal kit the confidence comes from carefully selecting the components. Ziplock bags may provide containers for different modules.
[quote=hikermor]I prefer the criteria of suitability and dependability.
...
For it to be better, it has to be at least as good as the SEVENTY2 in every aspect.
If it is more suitable and more dependable, it may already be better. Leaving something out may be an improvement.
BTW: To judge whether it is better, audience and requirements are crucial.
Grey or dull colors help a person to blend in but is in danger at night if they are unseen by motorists. Bright colors or reflective materials provide safety at night but draw unwanted attention during the day.
That may be a misconception. Grey or dull colors make it hard for motorist to notice you in the day time as well. That is dangerous. I observed a trend to wear HiVis in urban settings for that reason. People want to be seen. "Blending in" means to adapt to the environment. The grey pack with the logo will make you stick out to the hunter in many situations. Ask geocachers for reference.
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