Also posted some initial thoughts on the video 5 days ago..

"Pretty sure the manufacturers of the gear prefer to brand it, so seen as less competitive to other customers buying the same thing?

One problem I have is that apart from the Sawyer kit and bag, just looks like someone as browsed Alibaba and thrown it together. There is no evidence that they even took the kit out and tried it. Like the shovel just looked "cool" (and just few bucks) so it was added... it has an obvious latrine use, but how many times do you poop in 3 days on minimal calories.

The flashlight is instantly recognisable by flashlight enthusiasts, $3. No headlamps."