The last time it got this cold in Texas was for about 24 hours in the mid-80's. It's just not something people think will happen and so spending money to prep for something that happens every 40 years seems silly. People that camp or take hurricane preps seriously here are generally doing okay but once you're away from the coast, even prepping for hurricanes seems silly to most people. There's a lot of whining and finger-pointing going on. Some justified, some not.
-Blast