I am a fan of redundancy when it comes to lighting a fire. Bics are great and I now have mine in waterproof, protective containers. My kit also includes waterproof matches in a high end container (Exotac) which is ridiculously expensive, but very secure and waterproof, with interior and exterior striking surfaces. And then there are ferro rod combinations, one of which goes along as well. I especially like my Mora LMF knife, with the ferro rod contained in the hilt - works great for lighting gas stoves.

I have discarded kitchen matches and use the various types with excess ignition material. My standard day hike kit includes a Bic, matches in the Exotac, and the Mora knife, with a wee bit if tinder included.

If I can find water and light a fire I will not be dreadfully unhappy when out and about....