It wouldn't be that great of a challenge to have an aftermarket accelerometer and ROM mounted to the chassis, and connected via bluetooth to a phone. If the accelerometer detects a crash (so many m/s^2 for so many ms) it instructs the phone to place a preprogrammed call.

If the phone is clipped into a mount, it probably won't survive the crash, slamming around the cabin. But, if it's in a pocket or purse, it probably will.
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Hope for the best and prepare for the worst.

The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane