North Face has made quality outdoor gear and equipment for many years.I have been impressed with their packs and tents for a long time, especially their VE-25 mountaineering tent.

Inevitably, their line has verged toward trendy and fashionable, which is why their brand is now featured on vacuous models in outlets like the one you linked. Their real outdoor stuff is as good as ever, and every bit as good as mil spec, often better for the intended purpose. Buy from any good retail outlet.

I don't much care for military gear. When I served, the things I was issued were junk, and definitely inferior to what I had purchased as a civilian. Military stuff is better now, because they have adopted some of the civilian items (like Gore-tex).

Some one who has served more recently (Montanero, are you listening?) can better comment on current items....