To me, this product provides additional capability to an already common item in my gear. I will eventually replace all my zipper pulls with this paracord, for instance.
I've been thinking along these lines too. I saw fire cord zipper pulls on my local army suplus store's website. (Can't remember the brand name of the manufacturer, sorry.) It seemed like a genius idea to me, and easy to DIY if you can get your hands on some of this cord. I'm a brick and mortar shopper, and haven't seen any (cord or pulls) around here yet but I am keeping a look-out for it.