emergency prep has joined forces with consumer culture. Some people just want to buy a bunch of stuff so they feel "prepared." But some people just want to buy a bunch of stuff, and the internet gives them the world on a platter.
When I look at forums, I can certainly see the consumer culture going on there. Raving which model/item is the best, then replace it with next years model, because it's beter. Which I find interesting; especially when they are finacially strungling, but still need to buy the latest and greatest. Which is like the opposite of financial prepardness.
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