If the intent is to market the Titan to guys who already carry Surefire 123A lights (think LEO) then they may do well with sales. This may capture market-share of guys who want a Surefire light that fills the low-power void. This is a light they can drop in their pocket or keep on a keyring rather than the high power light they have on their weapon or duty belt.

For the general public who discovered Fenix, FourSevens, et al years ago, I'm not sure a high priced AAA light (regardless of beam shape) will be compelling. We'll see.