You also find BG items at REI, an enterprise which does not sell junk. My understanding is that much of BGs line is made by Gerber, who mostly makes decent, although not super high end, gear. Will we see, or are we seeing, divergent BG products?
Here in Canada, MEC (equivalent to REI) also sells Bear Gryll's gear. MEC is known for not selling junk so there is some probable merit in their decision to carry this line of product.
Not a fan of BG in any manner, so no affiliation with him or MEC.