Magnification does seem to be a big selling point, but in my old age I've begun to value other attributes. My current go-to binocular are Nikon Action Ex 7x35 --- really good (not Swarovski great, just really good) optics in a lightweight rubber armored polycarbonate body. Easy on the eyes, they work for me.

No affiliation w/ Nikon or Opticsplanet.