Picked up the paper this morning and this was on the front page: http://www.latimes.com/local/earthquakes/la-me-adv-fault-map-20140506-story.html#page=1

In a nutshell, the piece sketches some of the forces enabling denial of potential damage from earthquakes. When you have millions invested in a property, of course there is no danger from faults - faults, what faults? I paid a gemologist good money to tell me there are no faults under my building.....