"AAA used to have great service and reasonable pricing" is the key.

For many many years we were members. Then one day DW went shopping to the mall and managed to leave the car headlights on, and when she came out of the mall, the battery was dead (subsequently battery replaced). It was a normal, sunny day, so no crazy weather to deal with that would tie up the AAA truck. She was told 1) that it would be FOUR hours for the truck to get to her to jump start the car and 2) she had to "stay with the car" the entire time.

This was not acceptable. DW went to mall security, who got her started and on her way in about 15 minutes.

Thus ended our AAA membership. YMMV.