I have a sense that these two were much stronger swimmers than the article mentions. Generally staying near where the mayday call would have SAR looking is the thing to do, but so is having survival gear and being dressed for the environment. Since there was no boat or liferaft to stay in, if you are in the water you may as well go for it.

There's a reason PLB's are waterproof.
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Better is the Enemy of Good Enough.
Okay, what’s your point??