This product seems most suitable as an instant igloo in the snow, or in cold weather generally if you have a sleeping bag for warmth. However, there is the issue of condensation, as someone pointed out above.

Also, this shelter is a no-go in weather that has any kind of heat (basically any time you feel like wearing shorts). That includes warm nights too. You'd sweat all the water out of you like if you were in a sauna.

It's really not much of an innovation. It's basically a big dog house. Actually, I wouldn't make this my dog's house because of the issues I noted above. It is such a non-innovation that I am guessing the issues noted by me and other people made this product a non-starter a long time ago.