The personal crisis bag as described in the video is not too bad. I think the idea has been a lot more fully fleshed out as part of this fantastic blog "Listening to Katrina."

Listening to Katrina

It uses its version of the "Personal Crisis Bag" as part of an overlapping set of plans and gear to react to everything from "house is on fire - get out in under a minute" to things with a few days of warning, like a hurricane. The most methodical, well-thought-out and detailed personal emergency planning I've seen.