Teslin, I think one element involved is the simple fact that most people (including 'outdoorsy' ones) really don't have serious landnav skills. Most have never had to cover distance off-trail in challenging terrain using baselines, catching features, pacecount, and ded reckoning. Most have been served quite well with trails and simple terrain association, so they have no concept of needing backups of serious tools.

It's like those guys who "have been shooting since I was 9 years old" but would get their butts handed to them on a simple IDPA course of fire and can't clear a pistol malfunction onehanded.

They don't know what they don't know.

Don't sweat it.