Very high list prices. I got my Mossberg for less than half the price shown. Questionable choices - a Steripen and a filter, but no stove or emergency fuel? A climbing rope but no harness or other related gear?

My optimum kit would differ in many ways, depending upon circumstances. So would yours. That is the basic problem with one size fits all, off the shelf, pre-assembled kits. Too much money and not enough thought.