I do wish people would stop dissing Coghlan's. I've used various of their products over the years (and I am talking 30+ years here!), and I for one will take their waterproof matches and matchsafes over pretty much any other brand on the market.
The wax firelighters are also excellent and their own version of the DOAN is petty good as well. Certain idiots who throw things off roofs at minus whatever degrees Fahrenheit not withstanding that is.