I'd love to open a "Preparedness" store and carry stuff that's really useful and actually worth the money. Most survival kits or 72 hour kits I see out there are just plain pitiful. They've got the lowest quality items available and give people a false sense of security. Seriously, anything containing a Coghlan's 5-in-1 Survival Aid Kit (compass, matchbox, mirror, whistle, flint bar)just isn't worth the bucket it's packed in. And road flares? At what point in your 72 hours do you really need those? They belong in a car kit, not a 72 hr kit. I suppose you could never find everything from one single source. Probably, the reality is exactly what most of us on here practice: find something here, something there, finding the perfect item for you and your own exact circumstance.