The cell phone business is tricky in the sense that, by the time a phone is fully tested in the market, it's obsolete or few people care about the reviews anymore. Manufacturers must know this. I'm guessing phone makers design their phones to last a couple years nowadays, or maybe even 12 months. Some people here are all excited about some of the latest phones, but current smart phones answer the original questions about ruggedness pathetically, compared to smart phones from 5+ years ago (e.g., Blackberry, Treo, etc.).