I agree with Paul's comment above.

I don't hate serrations per se, and I do use them on difficult rope, plastic, and fibrous plant materials.

What I do hate is the lousy style and placement of the serrations on most blades.

I'm quite happy to have a simple, scalloped serration toward the front of the blade, leaving at least half of the handle-side portion as a plain, fine edge. This looks odd to the inexperienced user, is resolutely untacticool, and probably puts a damper on sales.

I generally sharpen blades as if the serration wasn't there, and periodically tune them up with a round diamond file. I know this is heresy, but these are working blades; they get used up over time. And the reworked serrations often work a lot better than the originals. With some blades, I'll gradually sharpen the original serration right out, and then add new simple scallops where I want them with a chainsaw file. This works well with any of the softer steels, including Moras.