My 2cents - Bear had established himself as a bona fide adventurer long before the tv series and has overcome serious injury to get there.

The tv series itself was entertainment - 10 seconds thought and you should realise he is accompanied by a tv crew (like a lot of 'reality' shows), and the stunts would need to be arranged otherwise they would be too dangerous.

Don't like the products - don't buy them. Do a decent review and let others decide (FWIW I have seen good and bad reviews, and a lot of the bad reviews are related to Gerber not Bear)

Don't like the programmes - turn over and watch Les, or football or Desperate Housewives or whatever floats your boat.

It's a democracy and a free market, and we are all grown ups so we get to make choices