I personally think that it's a crock to give substantial discounts to select customers simply because they apply for a card that allows you to play "Big Brother" with their purchase history. The enticement of large savings can be powerful, though. I bagged over $1000 last year alone. I just used a fake name, address, etc on the card application. I've never had my ID checked when using a store card. They play their games, I play mine.

Ed