I must admit that I am surprised and dissappointed to see such holier-than-thou comments coming from people here.

Of course firearms are serious business. So is driving a car. Having children. Using a lawn mower. To call humorous advertising, whether it works on you or not, "irresponsible", "making light of the seriousness...", and calling for some people to not be allowed to own firearms because you don't like their choice of weapons or because they use the word "zombie" in humor, well, I just don't know how to respond to that kind of thinking (or lack thereof). I hope you take yourselves seriously. I certainly cannot. Talk about making a mountain out of a mole hill...