First time to see this stove

The video is long ( 32+ minutes).
You can find the stove @ (10:33)

http://www.youtube.com/watch?v=PS-jlmti8-w

He called it ( Swiss Rocket stove)

I like it because it combines a rocket stove and an esbit / alcohol stove all in one. I particularly like the deep cup where fire the sides as well, not only the bottom. Makes it an efficient heat transferring stove. And you can use anything from twigs, to esbit cubes , to a small cup (tea candle cup) full of alcohol

Anyone seen it in any website ??
How much is it ?