You're might just be screwed
. That said, that first study I mentioned seems to indicate performance is not as bad in the wind as commonly thought and that most encounters occur in areas where wind is less of a factor (e.g., dense woods).
As a side note, this was one scenario from my wilderness first aid field day ... the freaked out wilderness photographer who sprayed himself in the face. This is actually what prompted the whole discussion on bear spray effectiveness with the class.