Although I don't live in Ontario, rather on the west coast of Canada, I could not agree more with this. I spent most of my life NOT wearing sunscreen and have paid dearly, medically wise for it. These at times, extremely painful treatments will continue for the rest of my life. Nowadays, every one of my kits, packs, vehicles, work bags, have a tube of sunscreen in them so there is no excuse for me for not wearing it.