I'm really glad you asked that question, mainly because I was about to ask almost the same one but from a different angle. I'm brainstorming some products to develop.

"What would you like to see in a Mora-style knife?"

I can think of a few things:

Full tang (full width as well as length?)
Lanyard hole
Finished spine (some are, some aren't)
Better sheath (but what kind? Kydex? thermoplastic? leather? positive retention strap? friction fit? belt loop, clip, molle?)
Same low price
Same good quality