It's a google news alert that keys off the words
hiker and hiking The filtering took a bit to nail down as the intial query would return results such "feds/banks hiking interest rate", "suppliers hiking prices" etc.
The news alert returns a fairly accurate result and cut out 95% of the chaff which makes for a quick pervue of interesting news stories to read. On the left side of the Google news page are links to sort by dates instead of the default sort by prevalence.