The main virtues of the Mora are the very high quality steel, good construction and low price. I'm sure that Mora has gotten a boost from the high-profile survival "gurus" that carry them on their TV programs (eg Cody Lundin, Ray Mears), but in this case I think the hype is justifiable. No, they're not the be-all end-all of blades but very very good for the price.
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“I'd rather have questions that cannot be answered than answers that can't be questioned.” —Richard Feynman