Everyone should read "How We Decide" by Jonah Lehrer. Very very good book detailing what we know about the brain today and the difference between "emotional" and "rational" thought and which one is in charge.
Thanks for the tip.
"Deep survival" by Laurence Gonzales also covers what seems - to me, at least - to be an excellent summary of current knowledge about how we decide things. (I'm in no position to judge the hard-core scientific basic of his book). Very well written, too.
Previous Topic
Index
