Survival bling. Just like the K&M Matchcase and the TADGear Life Capsule or their all metal fire sparker. Or well designed knives, like anything from Chris Reeve. Or some of the really slick flashlights from an outfit like Fenix. Or a seriously tuned and tricked out HiPower or 1911.

AKA, expensive, but extremely well thought out. Everything I've heard about them is that the fit and finish are impeccable. Yes, it out of my price range for what it is, and that sucks. Doesn't mean I dont' want one.