I like where it says - survival whistle, "any type will do"

No Ranger Rick, Any type won't do.

A toy punching balloon ? Yeah............

Don't really know what to say that won't come across as being a smart*ss. I can think of many things that the space would be better used to fill in a survival kit.

A roman candle ?

Broken or wet in ten minutes flat. If you are going to put flares in your kit they may as well be good ones. The plus side is that this comes with three !!! (yes, 3) whole matches. Now you don't ever need to worry about your matches running out. (they are not water/wind proof matches either)

Small Compass - General direction type.

Why, is there another type of compass out there ? Here I was assuming they all gave directions. Wouldn't be much use otherwise. I would rather a compass that gives actual directions over "general" ones.

"Yeah, North is somewhere over that way."

..."And if necessary, you can remove it in a survival situation to make yourself a “fire bow” or a “hunting bow.” Smart, huh?"

I challenge anyone here to make a hunting bow using paracord and actually make it work. Personally I think this dude is a complete and utter idiot. Save your money and make your own kit. "smart, Huh?"