Terrifyingly true. Marketing has convinced lots of folks that planned obsolescence is a good thing, that bottled water is a sensible purchase, and, perhaps, that some nalgene bottles are poisonous, and that medicines and sterile supplies lose potency and sterility over time. Governments market fear to their citizens to keep them loyal, big pharma markets drugs to consumers rather than to the doctors who prescribe them; If Blast and DR were less scrupulous, they could choose to market their products in ways that pander to the popular taste, and acquire a much larger audience. That they do not choose to do so is a tribute to their integrity.