Maybe a green spin on disaster preparedness would work:
Water storage spun as rainwater conservation through collection/storage of roof runoff. Backup electricity spun as collection/storage of solar energy through photovoltaics. Food storage as a shift down the food chain to grains and legumes and bulk purchase/storage thereof. You could make a green case against charcoal grilling due to the petroleum cost of charcoal production, suggesting substitution of scavenged branches as a heat source-weave in carrying a knife so that a fuzz stick could be used for ignition, rather than petrochemical starter fluid. You could have people looking and living like Jeremiah Johnson without ever mentioning disaster preparedness.
Then we rebrand "Equipped to Survive" as "Ecology Tending and Sustaining" preserving the acronym, and rename the DR personal survival kit to become the DR habitat preservation kit. The knives could become the DR aboriginal environmental tools....